Cocaine — the new party drink

The Enterprise (Brockton, MA) ^ | 9/28/06 | Jean Porrazzo

[RichInOC]

Let me guess...they made an deal with Pat Travers to use his song "Snortin' Whiskey" for the jingle.

[Disturbin]

"An 8.4 ounce can of “Cocaine” contains 280 milligrams of caffeine. An average 5-ounce cup of coffee has at least 106 milligrams of caffeine, according to the U.S. Department of Nutritional Services."

Who drinks a 5oz coffee anyway? What a rubbish comparison.

[trumandogz]

Great marketing idea.

Develop a Brand name like "Cocaine"

Then let the Nanny State Thugs provide you with millions in Free Advertising.

Brilliant!

[TheCleod]

Disturbing. I don't see any harm in drinking caffeinated drinks; however, I don't agree with the name. They're right...kids are going to start drinking it and thinking they're "cool" and, pretty soon, they'll probably use cocaine and end up dying. Oh well. I think that everyone's entitled to their own opinions and as long as it's legal, then who cares, right? I don't know what I'm saying.

[trumandogz]

An energy drink as a 'gateway drug?"

[rock_lobsta]

This stuff got me through college!

[Celtjew Libertarian]

Never mind the name. It's the 280mg of caffeine that attracts me.

[sefarkas]

This is a good example of the weird and weak approach to journalism: report empirical data as if it were a fair representation of the market's reaction to a person/place/thing. Who are these people who were quoted? Is there an affidavit? The low level of intellect passed off as news or even opinion is startling at times.

[beltfed308]

They're right...kids are going to start drinking it and thinking they're "cool" and, pretty soon, they'll probably use cocaine and end up dying.

Everyone who has drank water has died also.

[BansheeBill]

Let me guess...they made an deal with Pat Travers to use his song "Snortin' Whiskey" for the jingle.

I was thinking the same thing.
I wonder what they use to give the "throat numbing" effect?

[JZelle]

BOOM BOOM (Out go the lights)!

[Sax]

5-ounce cup of coffee? So a 16oz cup beats this drink.

Coffee, black. Now THAT's old school pep in your step.

[Celtjew Libertarian]

An energy drink as a 'gateway drug?"

I've seen it claimed. There was an article in the local paper a few years ago, where some idiot claimed that tobacco, alcohol, and caffeine, were "gateway drugs," but marijuana wasn't.

[trumandogz]

I am sure it could be said that breast milk is a gateway the heroin and cocaine.

[DBrow]

"None of a half-dozen students interviewed outside Brockton High School Wednesday had heard of the “Cocaine” drink."

But thanks to our ever-helpful media, they know about it, where to get it, and how much it costs.

OTOH, some are already calling this caffeine drink "dangerous"- on what grounds? I bet it's just a reaction to the marketing method used.

Dangerous or not, the stuff is getting free advertising directed at their market niche, through articles laced with outrage and faux disapproval.

[Sax]

Hmmm, naming products after illegal things?

Aggrevated Battery Chips washed down with with a cold Manslaughter Cola. Too cool for school.

[Rightwing Canuck]

This stuff is for amateurs. I've been taking an EC stack (24mg Ephedrine with 200mg caffeine) 3x a day, off and on for 2 years now.

I could finish two cans of this stuff and take a nap

[yhwhsman]

here's a company that's going to profit from the sale of this dangerous product

Caffeine makes this a dangerous product?

[brooklyn dave]

Unfortunately I tried the real "cocaine" in the past. Not my thing. Who the hell wants to be so wired...even if its a whole load of caffeine.