[Obadiah]

Plasma TV's contrast ratio are about 10,000 to 1, versus this technology which is 50,000 to 1. That basically means your brights will look brighter and your blacks will lool blacker.

Does this mean that you'll have to wear your sunglasses while you watch TV? Seriously, this is like the great running stereo/speaker wars started in the 70's. A new stereo system or speakers pledged better and better sound. No matter that after a point the human ear couldn't really tell much of a difference, but I'm sure a lot of new equipment was sold!

[upier]

Does this mean that you'll have to wear your sunglasses while you watch TV?

No. That would be to light output levels. Contrast ratio is the difference (relative brightness) between a totally white picture and and totally black one at a set output level.