Ironically, there's another edit in the new Chevy truck "Our Country" TV campaign that's a flat-out hit, but unless you watch "Football Night in America" on Sunday nights on NBC, you're not going to see it (I assume they're running it in conjunction with college football too). This edit, filled with images of small-town America football, as well as classic snippets of college and pro football, soars. The Mellencamp song positively comes alive, and the visuals jump out at you with stirring images on field - and off. This is the spot that should be in dominant rotation. This is the spot that aligns perfectly with Chevy trucks. They ought to mix scenes of the Miami-FIU football fight with images of their truck.
I don't like most TV ads. I really don't like most car ads and I've long disliked Chevy ads most of all.
So Chevy trucks are what makes America great? Maybe their next ad will show Chavez, Saddam and Kim driving Ford trucks.