how about the person with their own small business.
The illiterati of the MSM assume if you have your own business it is 9-5 m-f. They don't see the 24/7 mentality.
In this area, there are a lot of "mom-and-pop" places that have gone under. I remember a little store I used to go to but they closed every night at 6, and closed Sundays, so I'd go to Wal Mart that was not only cheaper but open later. I preferred the hometown feel of the small store, but since, like most people, I work during the day, if they aren't going to be open when I can go there, they can't get my business.