John Reed, a.k.a. "The Brat" convinced Wriston that the retail market held huge promise thriough automation and the establishment of an aggressive, product pushing sales force.
He was right, but what a harvest!
My favorite Reed joke after it was discovered he was having an affair with the stewardess on Citi's private jet:
"We are now preparing to land, please return all stewardesses to their upright position...."