I actually did that first - below is my letter and Mr. Ali's gracious reply:
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Mr. Nikkhoo,
As a US Combat Veteran, I find your use of our nation’s highest military award as a company logo to be in offensively poor taste at the very least, and quite possibly illegal. This is an issue that has not escaped the notice of a number of my compatriots, and we are in agreement that you could better represent the integrity and honor symbolized by the Medal of Honor by electing to change your logo.
I thank you for your time and your attention to this matter.
And his reply:
For your information my partner is also a combat veteran who chose this logo in 1997. He has served in vietnam .
In all honesty you should mind your own business and don't question our patriotism..
Ali Nikkhoo
President Honor Truck
562-435-8555
Ali Nikkhoo is a first class jerk. He could have defended is usage of the symbol a LOT more politely.
If I were a shipper I would not use him EVER. Not on the basis of the logo, but because someone like that is not professional and it not likely to run a professional organization. For all he knows, you are a potential customer, and he just told you to take a hike.
I'd reply back and tell him that because he is so rude, you'll tell everyone you know who might ship stuff to never use his company. Carbon copy the other senior management too.
Idiot.
Must be a dimocRAT - I didn't see how anything in your letter could be construed as 'questioning their patriotism'.