Yeah there's a winning format bound to score .2's and .3's in this market.
This company, Salem, has made a killing doing "pay to pray" with no or little ratings. When you have a non rated station or a low rated station, it's very hard to make money with a traditional format. Medved and Ingram are traditional formats.
Look, I'm not defending Salem. I don't particularly care for them. But their business model works for their directors and stockholders. And a big part of that business model is "pay to pray".