Old folks with money to spend finding salvation is his target. He's no different than the rest of the fundamentalist cults seeking the almighty dollar with their phoney religiosity. We've got one of them here in UT. Sanctimonious phonies.
I used to watch some of these guys occasionally just to laugh at their blatant focus on getting peoples money. I soon got sick of their greed and the blasphemy involved. Robertson seemed to be sincere but a little misguided. You could tell that some of the others didn't believe a word they said.
That's my feeling too.