I think it makes me a wiser consumer, one who is not as easily duped by silly marketing gimicks.
I certainly think you and your husband have the right to buy each other whatever you want, though.
I do object to all the characterization of women (not necessarily by you, but in this thread) as shallow and materialistic, who need expensive little pretties to keep them happy.
I've seen that "characterization" coming mostly from men who didn't want to spend the dough, on this thread. I agree it's up to couples, what they want to buy - if anything at all.
It's interesting, though, that people do make relationship judgments based on what's on one's finger. I have a fairly large sapphire, and four rows of diamonds in the engagement and wedding bands. A woman (stranger to me) saw them one day and said, "Oh, you have beautiful rings - your husband must really love you." I'm happy to say that he does, but it's not based on what he put on my finger.