"That's ridiculous. A slick interior but a struggling airline is not going to buy a 747-8i so they can fly a bar around the world. That space will be devoted to passenger seats or the airline should buy a smaller plane."
They know more about their customers than you could ever learn in a lifetime.
Actually, I know that they "know their customers". I also know they they build a great plane.
I'm simply pointing out how ridiculous marketing can be.
Let me know when you've taken a flight on any airline that isn't jam packed with seats or has bars, lounge areas, and such.