I think the SUPER BOWL® is smaller than it could be because the NFL is getting bad marketing and legal advice.
The one that gets me is making every business that wants to do something related to the SUPER BOWL® use the code word "The Big Game" because they'll get sued if they don't purchase a license to use the copy. I take it nobody buys the license because I don't hear anybody talk about the SUPER BOWL® in commercial advertising. Took me years to understand the "code word." I say, NFL, lighten up. Let them yell SUPER BOWL® from the mountaintops. As long as they're not selling NFL franchised merch, who gives a flip. Just makes them look like nazis.
They won't have to worry about screen size or unauthorized parties here. We can't be bothered to watch it.