Two guys are working under the hood of a car. One has a Snickers bar hanging out of his mouth, the other impetuously takes a big bite out of it; the first takes another bite to get his share, and they end up with their lips touching.
They spring back, shudder, and have to wipe the slate clean by doing something "manly", so they rip out handfuls of their chest hair and hop around screaming from the pain.
That's it.
Yup. A pretty stupid, vaguely amusing, and not very good ad for Snickers.
They probably should have spent their money more wisely, but it's not a manifestation of the creeping homosexual agenda.
I thought it was silly and mildly funny.
Anyone seeing a pro-gay agenda there is really reaching IMHO.
They were playing on a common joke, which is men accidentally doing something "gay", and that the candy bar is so irresistible a guy would get that close to get a bite.
Silly and rather lame? Yes. Pro-gay? No.