The ad campaign was tiresome trash whatever perspective you come from on homosexuals.
Some public affairs director claimed:
"As with all of our Snickers advertising, our goal was to capture the attention of our core Snickers consumer." "Feedback from our target consumers has been positive. In addition, many media and website commentators of this years Super Bowl commercial line-up ranked the commercial among this years best..." "We know that humor is highly subjective and understand that some people may have found the ad offensive. Clearly that was not our intent..."
I agree with a guy named Mohammed on this one...I would guess that any one with a strong dislike of homo behavior will be put off by the ad.