[Blackirish]

Thus he's benefitting from a temporary case of the well known/unknown syndrome. He has name recognition, but as his views on issues of importance to conservative voters become known his support will diminish and redirect to the leading conservative candidate.

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Not true. The MSM over and over that Rudy can't win because of his social positions. Yet knowledgeable conservative voters continue to praise Rudy. Because of the incompetence of the current group of Repubs even though they held all three branches ...08 is less about social conservatism and more abut accomplishment and competence....a "can do attitude" which Rudy has in spades.

[garv]

There is no question that a large segment of Republican voters are not familiar with Giuliani's positions on many important issues. We'll see where the numbers go when that changes.