You have to popularize a new word that becomes conventionalized; Drunk Driving, Gay, Assault Weapon, etc.
None of those changes in public attitude could have come about until the TERM had been created.
We need to EDUCATE people about CHRISTAPHOBES and CHRISTAPHOBIA. We need to EVEVATE people and SPREAD DISCOURSE.
Sagacious as always, gaijin.
More marketing terms:
Investment: Spending on any government program where the government runs that program into the ground yet keeps forcibly taking money from tax payers while drastically expanding the program. In use: "We should make **investments** in health care." = Socialized medicine.