Hillary is a screw-up. She doesn't have the political or managerial talents for a well-run Presidential campaign. For the primary, her assets are the hit-squads, the FBI files, her husband's connections (lots of whom are slipping away), some women who see her as a cause celebre, and money. Let's hope she screws up the primary so bad we won't have to listen to her screechy voice for a while.
She will have unlimited money for ads. Even if her campaign is not run well, TV ads fool stupid people. That is her base.