About equiping, as in fair ping?
"equiping"
It does have a ring.
But I think it needs to be catchy. For example there is an "Archaeology/Anthropology/Ancient Cultures/Artifacts/Antiquities" ping list with the name of "GodsGravesGlyphs or GGG. I don't know who came up with the list, but its something different.
Obviously for market ping you can't have something that exotic -- but the main thing is to get the ping list started and it's a really terrific idea and offer by farlander to do it. He/us/someone can come up with the catchy ping name later.