Marketing saves consumers money. How is Wal-Mart able to offer customers everyday low prices? Lots of marketing, advertising, and PR spend.
To make up the difference in what they lose from name brand products..they offer cheap products from China and other 3rd world countries?
Compared to many other stores, Wal-Mart seems pretty light on the advertising. I only get Sunday ads for them about once a month instead of every week like other major (and not so major) stores in the area. They don't even seem to have that many commercials compared to other retailers.
“Marketing saves consumers money. How is Wal-Mart able to offer customers everyday low prices? Lots of marketing, advertising, and PR spend.”
I am talking about Pharma spending billions to advertise to consumers (as opposed to doctors). How does that save people money? It just drives up the costs at which they sell the drugs so that they can maintain their profit margins.