‘They are not recovering proportionate R&D costs from the Canadian market.’
They’re also not recovering the enormous expense of advertizing, which is necessary to tell Baby Boomers that they don’t have to go through life with leaky bladders or set aside five minutes once a week to take their medication, like their parents did back in the Stone Age.
American television is absolutely innundated with stupid comercials, run ad nauseum, hawking quiality-of-life drugs, 24/7, that promise to relieve symptoms that people just used to put up with, while the drugs themselves hardly do anything to cure or treat the underlying conditions (with notable exceptions, of course).
Oh, and everyone of these meds seems to have 72 side-effects, one of which always seems to be diarrhea or constipation -— which is appropos since the target market (Baby Boomers) are all full of you-know-what, anyways.
‘Brave New World’ it seems, was more than just a novel to these folks.
They keep finding new stuff to worry about too! Like Restless Leg Syndrome.
If only they could do something about my Restless Penis Syndrome.