Appearance counts; primarily to people who are shallow in their thinking and not particularly informed. What is in the brain and gut that truly counts.
I’m sure Romney is a fine man with good qualities and much preferable to McCain or Rudy, but Thompson is a genuine conservative with a strong inner core.
Uh, I think that these people are called swing voters. It would be pretty useful to have the shallow frothy feelings working in the GOP favor for once.