[jwpjr]

I find it very telling that when companies want music for a new commercial they so often use hits from the sixties and seventies. I know a lot of it has to do with manipulating the emotions of their target group, people who grew up then, but I think it also has to do with the fact there’s hardly anything being written and released today that will consider worth playing in 50 years or so. I heard “Downtown” on a spot the other day, and here in Florida Publix supermarkets use “Going to the Chapel”. And of course, “Heard it on the Grapevine” several years ago. That’s all I can think of right off hand, but there are tons more. Help me out if you want!

[Alberta's Child]

The Allman Brothers' "Midnight Rider" was the theme song for a great Miller Genuine Draft commercial about 10-15 years ago.

And GM's "Like a Rock" pickup truck ads -- which use the Bob Seger song with the same name -- has been called the most effective ad campaign in U.S. history.

[HIDEK6]

My Baby Just Cares For Me and My Romance.