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(GEICO)'Cavemen' series gets a new criticism: It's racist
The Miami Herald ^ | July 26, 2007 | GLENN GARVIN

Posted on 07/26/2007 10:19:56 PM PDT by 2ndDivisionVet

The producers of ABC's new sitcom Cavemen, based on a series of popular advertisements for the insurance company Geico, were ready to defend themselves against charges of rampant commercialism. But the charge that their show about put-upon Cro-Magnons in the modern world has racist undertones took them by surprise.

''I actually didn't know we would catch so much hell,'' Cavemen writer Joe Lawson ruefully told a room full of highly critical critics at a gathering of North American television writers here Wednesday. ``That's a pleasant surprise.''

Cavemen, which features shaggy Cro-Magnons trying to make their way through a hostile Homo Sapiens world, won't even air until October but is already drenched in its second wave of controversy.

The first came in May when ABC announced it was converting a handful of 30-second insurance commercials into a half-hour series. The Cavemen producers had to endure a seemingly endless round of cracks like the one on Saturday Night Live's satirical Weekend Update newscast, which announced NBC would counter with a new drama called 1-800-Mattress.

But as the show's pilot episode began circulating in Hollywood, so did a new round of criticism: that Cavemen trafficked in the very racial caricatures it was supposed to be lampooning. By depicting the Cro-Magnons as good dancers, great athletes and grand sexual partners, the show's detractors argued, Cavemen was using black stereotypes for cheap racist laughs. ''We finally get to laugh at all the stereotypes in the world directed at cavemen, without feeling guilty,'' wrote one Hollywood blogger. ABC's decision to reshoot the pilot didn't exactly help.

Wednesday's panel discussion here was the first time Cavemen producers have discussed the show in public, and they said people are reading too much into what they called a ''fish out of water'' story.

''Unfortunately, in our society, if you pick an offensive stereotype of any kind, it's going to bump into some ethnic group,'' said Mike Schiff, one of the executive producers. ``Is the show about race relations? No. Is that a background to the show? Yes, of course.''

Lawson, who wrote the original Geico commercials as well as the pilot, said that if the Cro-Magnons are an allegorical stand-in for anybody, it's not black people but outsiders.

''As human beings, we all have that need to fit in,'' he said. ``It's really a show about acclimation more than anything, and that's something that everybody deals with, doesn't matter if you're a minority or not.''

Not everybody -- in fact, almost nobody -- in the room was buying it, partly because some of the Cavemen story lines the producers offered as evidence the show isn't about race (for instance, one of the cavemen concealing the fact that he's dating a Homo Sapiens woman, for fear his Cro Magnon friends won't like it) sounded like race was exactly what they were about.

The cavemen are ''known for their athletic prowess, their sexual prowess, their dancing,'' complained one critic, to which director Josh Gordon deadpanned: ``They're Jewish.''

So many questions were about hot-button racial topics that the producers actually seemed relieved when anybody circled back to the subject of commercialism. When one critic sarcastically asked if the gecko lizard who stars in another group of Geico commercials would be making a guest appearance on Cavemen, Gordon replied that it ``depends on how ratings are.''

And he was sympathetic to the charge of another critic that Cavemen suffered ''a failure in anthropological verisimilitude'' by making its Cro-Magnons look more like Neanderthals and suggested that the show fire all its technical advisors.

''If we had technical advisors,'' Gordon conceded, ``we would probably fire them.''


TOPICS: Business/Economy; Culture/Society; Extended News; US: California
KEYWORDS: abc; abccavemen; cavemen; geico; hollywood; race; racerelations; races; racial; racism; racist; racists; television; whine
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To: 2ndDivisionVet

This is bull-crap. They are a pretend minority - pretend, just like Je$$e Jack$on’$ credibility.


41 posted on 07/27/2007 6:51:32 AM PDT by AD from SpringBay (We have the government we allow and deserve.)
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To: Grizzled Bear
I thought the cavemen seemed a little light in the loafers.

If you're talking about the ones on the commercial, yea, that was my impression too.

42 posted on 07/27/2007 6:57:54 AM PDT by stevio ((NRA))
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To: 2ndDivisionVet

So the people who are complaining think that blacks are cavemen? THAT is racist.


43 posted on 07/27/2007 6:58:18 AM PDT by MEGoody (Ye shall know the truth, and the truth shall make you free.)
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To: wardaddy
I think they're very funny too. Did you ever see this? I am looking forward to the show....
44 posted on 07/27/2007 6:58:21 AM PDT by Fawn (God created Birds and Mice for Cats.)
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To: Buffettfan
I guarantee you that these very same people who think that the “Cavemen” are a laugh a minute would NEVER dress up a group of black people as apes and then use them in a Geico Insurance commercial. END of story!

Most people -- all but a small handful -- that find "Caveman" a laugh a minute don't work for Geico thus don't have the authority to dress up a group of black people as apes and use them in a Gieco Insurance commercial. I would think that was obvious, right? I don't even feel sorry for people that say think otherwise. ;-)

45 posted on 07/27/2007 6:58:51 AM PDT by Zon (Honesty outlives the lie, spin and deception -- It always has -- It always will.)
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To: dragnet2
GEICO has worn out their cavemen shtick.

I wish they'd replace the gecko commercials with more caveman commercials.

46 posted on 07/27/2007 6:59:28 AM PDT by MEGoody (Ye shall know the truth, and the truth shall make you free.)
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They have an interactive website that is pretty funny. Saw it several months ago. If I can find it again I’ll post a link.


47 posted on 07/27/2007 7:02:36 AM PDT by CaptRon (Pedicaris alive or Raisuli dead)
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To: donna
good dancers, great athletes and grand sexual partners

Can they jump?

48 posted on 07/27/2007 7:04:13 AM PDT by N. Theknow (Kennedys: Can't drive, can't fly, can't ski, can't skipper a boat; but they know what's best for us)
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To: 2ndDivisionVet
This all is in the eye of the beholders, and it would appear that said beholders are racists in their own right by attributing the offending traits to black folks.

The "cavemen" actually look more like Australian aborigines, but they don't have their own "Jesse Jackson" as far as I know......

49 posted on 07/27/2007 7:06:26 AM PDT by tracer
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To: 2ndDivisionVet

LMAO! Hollyweird is sooooooo stupid. They watch a show lampooning cavemen, with obviously white actors. They (hollyweird leftists) associate “black stereotypes” (remember ONLY RACISTS STEREOTYPE), then they accuse the show of being racist.

Oh my GOD! Mentally ill is the ONLY way to describe Libs, seriously.


50 posted on 07/27/2007 7:06:51 AM PDT by American_Centurion (No, I don't trust the government to automatically do the right thing.)
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To: 2ndDivisionVet
We need to find a real caveman and ask his opinion. Until then I have the perfect man for the job. Caveman Lawyer.


51 posted on 07/27/2007 7:09:07 AM PDT by New Perspective (Proud father of a 3 year old son with Down Syndrome)
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To: BurbankKarl
"I saw the first episode...they do use racial stereotypes heavily...."

It would appear that you've never viewed the TV sit-com "House of Pain," which is considered to be quite funny to my black friends....

52 posted on 07/27/2007 7:09:24 AM PDT by tracer
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To: tracer

When it comes to “good dancers, great athletes and grand sexual partners” - hell, I’ll take any on of those traits thrown my way and won’t be the tiniest bit offended....


53 posted on 07/27/2007 7:09:57 AM PDT by Hegewisch Dupa
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To: paudio

The GEICO Gecko doesn’t have an Australian accent. He has a Croydon (southern London) accent.


54 posted on 07/27/2007 7:10:32 AM PDT by B-Chan (Catholic. Monarchist. Texan. Any questions?)
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To: 2ndDivisionVet; Millee; carlr; Maximus of Texas; EX52D; StephenTX; wallcrawlr; Auntbee; ...
Re: (GEICO)'Cavemen' series gets a new criticism: It's racist

Whoa! The GEICO Caveman... is black?

We... are so confused!

55 posted on 07/27/2007 7:10:42 AM PDT by Bender2 (A 'Good Yankee' comes down to Texas, then goes back north. A 'Damn Yankee' stays... Damn it!)
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To: donna
"good dancers, great athletes and grand sexual partners.."

I think most cavemen would have been good dancers since they went clubbing almost every day.

56 posted on 07/27/2007 7:10:51 AM PDT by Joe 6-pack (Que me amat, amet et canem meum)
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To: N. Theknow
"Can they jump?"

More importantly, can they type?

57 posted on 07/27/2007 7:10:57 AM PDT by tracer
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To: 2ndDivisionVet
Does this mean that the NAACP will become the "National Association for the Advancement of Cave People?"
58 posted on 07/27/2007 7:12:36 AM PDT by tracer
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To: tracer

I know they can cook. I saw their recipe book on their website....


59 posted on 07/27/2007 7:13:07 AM PDT by Fawn (God created Birds and Mice for Cats.)
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To: SkyPilot



60 posted on 07/27/2007 7:13:09 AM PDT by B-Chan (Catholic. Monarchist. Texan. Any questions?)
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