“Why is that. NASCAR needs to be able to sell exclusive sponsorships. If another company can buy out a sponsor and force NASCAR to violate their own exclusive sponsorship rules then NASCAR sponsorships will be worth a lot less money and NASCAR will suffer.”
Cingular and Alltell were team sponsors before Nextel arrived. The teams they sponsor depend on their money, $15 to $20 million, a year to cover costs. NASCAR wants to kick Alltell and Cingular out of the sport. NASCAR will not lift a finger to replace their money for those affected teams.
>>Cingular and Alltell were team sponsors before Nextel arrived. The teams they sponsor depend on their money, $15 to $20 million, a year to cover costs. NASCAR wants to kick Alltell and Cingular out of the sport. NASCAR will not lift a finger to replace their money for those affected teams.<<
That’s a reasonable point - when they change the cup sponsor it would cost certain teams money.
i guess that’s why they grandfathered Cingular and Alltell.
But its really ATT’s responsibility to do due diligence before they bought Cingular’s parent - they should not have counted on the NASCAR relationship because it was only grandfathered for Cingular.