You don’t suppose Branson was unaware that the whole thing is a ruse do you?
Or perhaps we aren’t getting the whole story and the ruse is on us. Maybe Branson and Colbert were just carrying out the script and the whole news release is a bit of a farce...
That’s what I think as well.
You post was observant. Like they say there is no such thing as bad publicity. This may well have been a stunt dreamed up by Colbert and Branson. Note there would be nearly ZERO free press for Branson’s new airline absent the controversy. But here we are.