The media needs it to be divisive. That way, it will stew and brew and fester, and they can report on the ill will and chaos that results.
Think about it. If everybody was happy and fullfilled, the media support would drop off dramatically.
To a great extent, they make their money by praying on the fears and discontent that people have.
I'm sure you meant preying, since praying has nothing to do with the news business.