Why do people continually believe that they “need” very nice things that they cannot afford?
The definition of “need” sure has changed in the last 30 years. I’m convinced that if real incomes of every American suddenly quadrupled in a year with 0% inflation, there would be even more people getting divorced over money problems and going bankrupt than there are now. People would just “need” to spend 4 times more than they are now.
This is essentially the main purpose of the advertising industry: to convince us that we desperately need something today that we didn't even know existed yesterday.
“The definition of “need” sure has changed in the last 30 years. I’m convinced that if real incomes of every American suddenly quadrupled in a year with 0% inflation, there would be even more people getting divorced over money problems and going bankrupt than there are now. People would just “need” to spend 4 times more than they are now.”
I volunteer to be a case study. We’ll need everyone to kick in to raise my income to 4 times it’s current level, and we’ll see what happens to me. :)
We only need to do this for one year, but I will sign up for multiple years if needed.
and he also said he and his wife "deserved" to own a nice home... because their parents owned homes at the same age... their parents probably started out small, with what they could really afford and then upgraded through the years... this couple wanted the nice townhouse and nice neighborhood and nice vacations all at once, before they could afford it... for some reason they think they "deserve" it...