I love how these people who hate Christianity and everything it stands for makes attempts to reach out. It always blows up in their face as they are so insincere and phony. They can never hide their contempt towards people of faith.
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Of course this won't work for real Christians, who don't buy this lipstick. And they know that. They don't really want to bring them onboard, because they know they can't. Their goal however, is to court the middle vote who doesn't go to church on Sunday, but likes the Norman Rockwell idea of doing it.