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At What Price? (Discount from NY Times for MoveOn Ad?)
Confederate Yankee ^ | 9/10/07 | staff

Posted on 09/11/2007 2:10:21 PM PDT by teddyballgame

Is there any way for us to know just how much The New York Times charged MoveOn.org for their full page "General Betray Us" advertisement today? Did they pay full price, or did they get a special, reduced rate?

I'd like to know if advertising rates of the New York Times are determined by the political message taking up the ad space, and whether or not a discrepancy in such rates, if one exists, is something that they owe it to their readers to disclose.

Update: According to Jake Tapper at ABCNews, the ad cost MoveOn.org approximately $65,000, running in the "A" section of the paper.

And while I don't claim to understand the intricacies of New York Times advertising sales, their own rate card (PDF) seems rather specific that Advocacy ads, which the MoveOn.org ad most clearly was, are sold at $167,157 for a full-page, full-price nationwide ad.

If Tapper's numbers are correct, MoveOn.org paid just 38.89% of a full-cost, nationwide ad, or a 61.11% discount off of a full-rate ad. While I'm fairly certain that nobody pays "sticker" prices, 61% off seems a rather sweet deal.

Note: For those who can, I'd appreciate it.

(Excerpt) Read more at confederateyankee.mu.nu ...


TOPICS: News/Current Events
KEYWORDS: bias; mediabias; msm; nytimes

1 posted on 09/11/2007 2:10:23 PM PDT by teddyballgame
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To: teddyballgame

Someone should call up and see what the cost to run a pro-Petraeus ad would cost.


2 posted on 09/11/2007 2:14:39 PM PDT by teddyballgame (red man in a blue state)
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To: teddyballgame

If you want run a pro -Petraeus ad,you’re gonna have to buy the NYT first.


3 posted on 09/11/2007 2:19:55 PM PDT by Farmer Dean (168 grains of instant conflict resolution)
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To: teddyballgame

This held my attention for around 1 millisecond...until I realized that I no longer care about, nor respect 1) the dhimmicrats, 2) the NYT, and 3) any of the networks. Anything I can do from now ‘til whenever to bring them down I will consider to be my contribution to the improvement of the world.


4 posted on 09/11/2007 2:21:18 PM PDT by Da Coyote
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To: teddyballgame
Would it be possible for the General to sue the NYTimes for using his image in an advertisement? I doubt he authorized it.
5 posted on 09/11/2007 2:23:25 PM PDT by SF Republican
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To: teddyballgame

Why doesn’t this surprise me?

The NYtimes anti-American? Shocked I say, Shocked

/sarcasm key off


6 posted on 09/11/2007 2:23:25 PM PDT by Leofl (I'm from Texas, we don't dial 9-11)
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To: Leofl

Yeah, not much of a surprise or a story is it. If the NYT had refused to run the ad, NOW you’ve got a story.


7 posted on 09/11/2007 2:25:00 PM PDT by teddyballgame (red man in a blue state)
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To: teddyballgame

It should be called what it is: A $102,000 Political ‘In Kind’
contribution to the Far Left elements of the Democratic Party by the owners and management of the New York Times partisan propaganda entity.


8 posted on 09/11/2007 2:25:52 PM PDT by DGHoodini
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To: SF Republican
Would it be possible for the General to sue the NYTimes for using his image in an advertisement? I doubt he authorized it.

Not gonna happen. Petraeus, to his credit, is above the fray. His coolness under such pressure is remarkable. Rumsfeld was more entertaining to watch, because he often gave as good as he got. Maybe, in retrospect, that was a bad sign.

9 posted on 09/11/2007 2:29:05 PM PDT by L.N. Smithee ("Norman Hsu:" Chinese for "Abramoff")
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To: Da Coyote

I refuse to have cable or dish. Have not subscribed to a newspaper in 30 years. Why pay to listen/read the ravings of lobotomized gnats.


10 posted on 09/11/2007 2:29:42 PM PDT by Westlander (Unleash the Neutron Bomb)
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To: teddyballgame
Someone should call up and see what the cost to run a pro-Petraeus ad would cost.

Not even Bill Gates would be able to afford it.

11 posted on 09/11/2007 2:35:41 PM PDT by lowbridge ("We control this House, not the parliamentarians!” -Congressman Steny Hoyer (D))
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To: Farmer Dean

Somewhere in the NYT warped little mind, they probably could call the ad ‘news’.

“All the news that fits, we print.”


12 posted on 09/11/2007 2:42:45 PM PDT by griswold3 (Al queda is guilty of hiraba (war against society) Penalty is death.)
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To: teddyballgame

The only thing I`m surprised about this is that the NYT did`nt run the ad for free.


13 posted on 09/11/2007 3:51:53 PM PDT by chessplayer
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To: All
Hell, during the era of the the "Fairness Doctrine" and the silenced majority the "anti-war" crowd of a generation ago got all their ads for free and professionally produced by daily TV network news and big city newspapers.
14 posted on 09/11/2007 3:55:25 PM PDT by WilliamofCarmichael (If modern America's Man on Horseback is out there, Get on the damn horse already!)
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