Posted on 09/26/2007 7:49:01 AM PDT by kellynla
- Beer is amazingly cheap to make - the price must be 90% taxes. As an aside, in the Province of Quebec micro breweries are allowed to sell their beers through corner stores. As a sales gimmick, many have very high alcohol content, some as much as 9%. Strangely enough, when it gets that high the beer ceases to be a refreshing drink and becomes heavy on the taste buds while at the same as you break out in a sweat.
» Miller is trying to po over 90% of their potential market with this outrage.
‘That’s a really good point Grampa, and it occurred to me yesterday as I was reading all this...just who do Miller execs think their customer base is?!’
‘Common sense (and very basic market research) should tell them the folks most likely to drink domestic “macro”brews are your average, red blooded, blue-collar Americans, working- or middle-class. Not prissy San Francisco poofters!’
My wife’s side of the family were Miller beer drinkers, and they fit your descriptions above, even the adult children with college degrees were Miller drinkers.
I sent this gay love affair by Miller to them. They will be finding another beer to drink.
The term Dixie Chick marketing strategy where the company po’s 50 percent of its market potential came from George 76. I have used it with local merchants and business people like a sledge hammer. The one’s who haven’t destroyed their gray brain cells with drugs seem to get the wake up call.
For that matter, I don’t understand why any beer company would sponsor a queerfest like this. Wouldn’t the appropriate beverage sponsors be wine coolers, white zinfandel, or those nasty malt/alco/pop drinks like Zima?
Thank you for contacting Miller Brewing Company. While Miller has supported the Folsom Street Fair for several years, we take exception to the poster the organizing committee developed this year. We understand some individuals may find the imagery offensive and we have asked the organizers to remove our logo from the poster effective immediately. We regret that our failure to adhere to our own policy led to an inappropriate use of our trademark and apologize to anyone who was offended as a result, particularly members of the Christian community who have contacted us to express their concern. We are conducting an immediate audit of our procedures for approving local marketing and sales sponsorships to ensure that this does not happen again. It is important to understand that the Folsom Street Fair does not target the general public in its communications. The fair itself and the organization’s website are only intended for the adult alternative lifestyle community.
Sincerely,
Miller Brewing Company Consumer Affairs Department Ref: Case#N20050985
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