carbon-scam-ping
The campaign will be created by the Richmond, Va.-based Martin Agency, the same outfit behind Geico's successful caveman ads and UPS' "What can brown do for you." Martin was also recently chosen as Wal-Mart's lead agency.
Ping.....
The whole construction industry is awash in this shite.
How much longer before we have to compost human waste for fertilizer?
Massachusetts turns down windmill power, Kansas turns down coal power, the tree huggers get in the way of atomic power - civilization itself is under attack. It runs on electricity. Where are all these whiners going to be the summer it turns dark?
Our ever-accumulating-more-electronic-gadgets population is growing, and our electric supply isn’t.
But can an advertising campaign actually change society? Advertising experts experts say ads can accomplish a great deal - think of the anti-tobacco campaign or the anti-drunk driving campaign - but it will take time.
The anti-smoking crusade started in the late 1960s, according to Bruce Vanden Bergh, a professor of advertising at Michigan State University. But states didn't start banning smoking in the workplace, restaurants and bars until the late 1990s. "A campaign] has the potential" to reduce energy consumption," said Vanden Bergh. "But once it starts, you've got to stay with it." The best way to convince people to use less energy, he said, is to make the ads personable. "There's a tendency to sum up with an intellectual argument, but ultimately it comes down to emotional issues," said Vanden Bergh.
Jay Newell, a professor of advertising at Iowa State University, said using a man-on-the-street ad, one that holds another person up as an example, would be better than the kind of slick advertisements that are designed to boost brand images, a-la Coke or Nike ads. "It's a bandwagon strategy," said Newell. "People look around and see what others are doing, and they do the same thing."
How small business can slow global warming
He pointed to the rationing drive during WWII, which gave people specific instructions on how to conserve. "You have to communicate exactly what to do," he said. "Give me the language I need to explain exactly why I'm not [driving over] for Thanksgiving."
It might be necessary to go after people's pride, much the way the "Don't Mess with Texas" campaign got people thinking that littering was somehow un-Texan, said Sue Alessandri, a professor at Syracuse University's Newhouse School of Public Communications. "It'll have to almost associate using energy with a character flaw, something that makes it very personal," said Alessandri.
Vanden Bergh used the smoking example: smokers were once considered the heroes, and you were a loser if you complained about someone smoking at the table next to you.
Al Gore did not win an Oscar.
Who is paying for this?
AGW™ ping
Al Gore worships at the altar of Gaia and prosylitizes to the world.
It seems to me that there is something in the US Constitution (bill of rights) about separation of church and state. That gov’t shall not promote any specific religion.
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Amendment 1 - Freedom of Religion, Press, Expression. Ratified 12/15/1791.
Congress shall make no law respecting an establishment of religion,
I'm a AlGore environmentalist!
When my carbon foot print is as large as Al Gore Jr's huge carbon foot print I'm going to seriously think about cutting back.
Where's my Oscar, Emmy and Nobel?
...by electing Democrats. *eyeroll*