He clearly overstates the influence of Bob Jones III on the fundamental Christian community and what this endorsement will mean to Mitt Romney. So many of these Christian leaders live in a fantasy land of their own self-importance, thinking that people are just dying to hear their every word, unable to think on their own, weigh the facts and make the right decision on their own. This endorsement will do more to hurt Bob Jones than to help Mitt Romney.
First, BJU has had a strong influence on the Republican Right in South Carolina. Second, he is quite correct in pointing out that BJIII has given cover for any of the more mainstream members of the evangelical right who would go for Romney.