I think Howie’s sponsors are smart enough to figure out what’s going on and I don’t think they will hold it against him if he decides to shoot his mouth off on the air. Most of Howie’s sponsors will follow him wherever he goes,,Howie is a big talent and has a huge following, we all know what’s going on here and it would be a wonderful thing if Howie gets fired, gets hired at TKK and takes ALL his sponsors with him, RKO will NEVER be the same.
Yeah, you could be right...
the following is from Media Nation by Dan Kennedy.
The trade publication All Access reports that the Howie Carr will return to WRKO (AM 680), an admission of defeat following the courts’ refusal to let him jump to WTKK (96.9 FM) in violation of a provision in his now-expired contract. Brian Maloney of Save WRKO and Jessica Heslam of the Boston Herald have the details.
Maloney thinks Carr has been “humiliated.” I disagree. But it is an admission on his part that he got incredibly bad advice in his attempt to shift to ‘TKK’s morning drive. As “Amusedbutinformedobserver” correctly points out, if Carr had simply let his contract with ‘RKO run out, he could then have done anything he liked. Instead, the shift to ‘TKK was announced while he was still under contract, and a provision that allowed ‘RKO to match any other offer kicked in, to his detriment.
It looks like Boston radio could soon be back to the same as it ever was. I’d guess ‘TKK will return to its previous schedule by picking up the new Imus show for morning drive and moving Michael Graham to a shift where no one will run the risk of actually hearing him.
About the only change in the offing is for the worse Imus’ loathsome former sidekick, Bernard McGuirk, remains at large, and could wind up at WRKO.