Posted on 11/07/2007 4:44:04 PM PST by ShadowDancer
'Bee Movie' Makers Sued Over Use Of Slogan
Company Says It Owns Trademark
POSTED: 9:19 am EST November 7, 2007
FORT LAUDERDALE, Fla. -- A slogan used in the hit comedy "Bee Movie" -- "Give Bees a Chance" -- is giving a cosmetics company no peace.
The Florida-based Beeceuticals is suing Dreamworks Animation SKG and Paramount Pictures, saying it filed an application a year ago to trademark that phrase.
The new computer-animated comedy co-written, produced and starring Jerry Seinfeld, made nearly $40 million in its theatrical debut over the weekend.
Beeceuticals sells cosmetics and skin care products made with organic honey.
The lawsuit claims that the slogan has been used more than 400 times on Howard Stern's satellite radio show since March to brand all Beeceuticals' products and services.
Stern is a cousin of one of the directors of the cosmetics company.
Representatives for Paramount Pictures and Dreamworks both say they can't comment on pending litigation.
In "Bee Movie," Seinfeld's character, Barry B. Benson, sues humans, claiming that they have stolen honey from the bees for profit.
I have little doubt Yoko will sue both of them.
you are a thread killer. no one can top that.
Beeceuticals sells cosmetics and skin care products made with organic honey....-But has figured out that they can make more money by simply playing the Litigation Lottery.
I can’t Beelieve this, this is Hugh!!
Boy I bet it really stung when they heard about the lawsuit.
Regardless of the trademark, a court would have to find that there is some reasonable chance of a consumer being confused by one company’s use of another’s trademark. Trademarks can be used freely, as long as the use isn’t commercial. And a computer company’s trademark can be used by a shoe company. You just need different markets, different products, and no chance that a consumer might confuse ConSoles (tr) with consoles.
Indeed!! My BEEber is Stuned!!
If Dreamworks also filed a trademark ap on the phrase, they really have no choice but to litigate. Trademark law requires you to defend your mark or you can lose it.
If they didn’t put themselves on record, they would soon find themselves receiving stop and desist letters from the film makers.
Better to bee the first off the mark on this one.
“If they didn’t put themselves on record, they would soon find themselves receiving stop and desist letters from the film makers.”
Yep, this is gonna be a sticky situation.
No justice, no bees!
This whole thing is nothing but a load of bee spit.
Have you ever stopped and taken the time to visualize whirled peas?
I’m a king bee
Buzzing round your hive
I’m a king bee baby
Buzzing round your hive
Together we can make honey now baby
If you let me come inside
I’m a king bee
I want you to be my queen
Well I'm a king bee, baby
Want you to be my queen
Well together we can make honey, baby
The world has never seen
Okay let's buzz a while
A buzz buzz (buzz buzz)
A buzz buzz (buzz buzz)
A buzz buzz (buzz buzz)
A buzz buzz (buzz buzz)
Sting me baby!
I’m a king bee
I can buzz all night long
Well I'm a king bee, baby
I can buzz all night long
Well I can buzz better baby
When your man is
When your ma-han ih-is
When . . . your . . . man . . . is . . . gone
Looks like the Matissimo clothing company has been using the phrase as well.
My dog ate my tagline. Fixed.
PIZZA!!!PIZZA!!!!PIZZA!!!!!!(Give “Pizza chants”)
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