Is it a lease only option? You can’t buy to own?
Most customers wouldn't want to own. By the time three years have passed the technology would have moved on and this would be obsolete.
You probably couldn't afford it. Something tells me that these babies cost hundreds of thousands each. This is a publicity stunt -- don't get me wrong, it may be a very good car, but this program is designed to show off the corporation's dedication to "green" technology.
The want to properly maintain them to factory specs. This is a trial of essentially experimental technology