Every now and then there is a slight glimmer of hope.
I don't know...already, the advertisements this year have adopted the word "Holiday" as their catch-all, as in "What do YOU want for your Holiday gift this year?" or, "it's little Jimmy's first Holiday..."
Some hope though, is also mixed in. Radio Shack has a commerical in which children are singing a Christmas carol to their neighbor--albeit through a remote-controlled iPod-like device--I forget the exact carol, but it's religious in nature, and even has the word "God" in it.