Nor should they. If people were exposed to the costs of their health care, they'd control it themselves.
The best fix ? Allow full deductibility of health insurance in the tax code, push high deductible/HSA insurance, rein in trial lawyer lawsuits, allow people to buy the health insurance coverage they think they want instead of having it mandated by the state, allow lower level medical workers - nurses, physician assistants, etc - to offer first-line care for colds, ear infections and the like, and allow primary care clinics to open at will.
After few years of seeing those results, then we can see what's what. Until the market is allowed to work, we can't get a handle around this beast.
GET the GOVERNMENT out of HEALTH CARE!!!! That Middle Man costs a LOT!