Yup, he is so popular, KGO gave him the prime slots in their schedule.
Well, Dr. Bill Wattenburg will never miss his vile, puss filled thinking and verbage!!!
Your screenshot is misleading. It only shows the weekend schedule.
Ward initially took the evening drive slot that opened after former Feinstein staffer and Democratic Party fundraiser Duane Garrett committed suicide by leaping off the Golden Gate Bridge, leading to the revelation that he was trapped in a web of lies and deceit in his sports memorabilia sideline.
Ward was replaced by bi-coastal veteran talkhost Gene Burns after he couldn't muster the ratings Garrett could, and was moved to the late night slot where he could be heard when the fit hit the shan.
Ward wasn't the big dog (figuratively) at KGO, but he has been a fixture at the highest-rated radio station in the Bay Area for 28 consecutive years. That qualifies as popular.