I’ve been saying that for some time now. The NFL will go to a subscription system or pay per view (per game). And I’d be willing to guess that they would even do simulcasts of games and viewers would get the choice of either broadcast TV of the games with all of the stupid commericals, or pay per view with no commericals.
Of course one of the reasons Sunday Ticket is only on DirecTV is that they’re the only ones who were willing to carry is as NOT pay-per-view. That’s how the cable companies wanted to handle it and the NFL said hell no. Also the networks that pay them $1 billion objected to that level of game choice being available to so much of the population. Really the NFL is not going PPV or subscription, there’s simply no way to do that and make the move revenue positive. All they have to do is look at what happened to boxing, the NFL is just not that stupid.