That’s the Family package which has no sports networks at all. The 100 package http://www.dishnetwork.com/content/whats_on_dish/programming_packages/at_100/packages.aspx
which looks to me like the true “basic” has NFLN.
So, why aren't either the NFLN (and BTN) or Time Warner/Comcast accepting the idea that digital cable sans sports tier is the appropriate place for the NFLN/BTN?