I think I put more stock in the plotline of the game more than anything else. For example, in Halo you are battling an evil alien race for the survival of mankind, which is a non-selfish (unlike GTA) aim. Likewise in Star Wars games you are battling the evil Sith. I try to steer away from games the plotlines of which are entirely selfish. That’s why I highly encourage WW2 games such as Call to Duty and Medal of Honor.
It sure appears that way.