It's been drummed into the youth that being a Republican is EVIL...that Republicans are mean hypocritical religious zealots. However, being a Democrat is cool. That's not important you say? Wait until election day.
We are bombarded every day with anti-Republican messages in the least likely places. It will have an impact.
Republicans can't realistically counteract the first part because it is far too true. And arguing the point is a waste of energy. But the second part they could do a lot about. They could make being a Democrat look like being the worst kind of lazy, thieving, spoiled brat...if certain politicians would give up the idea that adhering to the "courtly manners" of a bygone era is the way debate should be conducted in the modern media public arena.
I saw a great liberal bumpersticker: REPUBLICANS FOR VOLDEMORT (snicker) Now that's evil!