But you haven't finished your explanation to the Average Joe. His "effective" rate is less than 23% because of the prebate, an amount that will vary from household to household, sufficient to offset the Fair Tax paid by the poor -- but everyone gets it. Even Donald Trump and Rush Limbaugh will get a check every month!
(If the Average Joe was smart he'd wonder why "the poor" need this prebate when "the poor" are paying 20-25% in hidden taxes today and are not getting a check to offset those taxes.)
And who the redistribution of tax burden will fall on to fund that redistribution of wealth.
The effective tax rate would typically be much lower for everyone under the FairTax than under the income tax and most would benefit greatly.