"Fox Sells Out Daytona 500: Fox has sold out its Sunday, Feb. 17 telecast of the NASCAR Daytona 500, with 30-second spots selling for $550,000 each, up from $475,000 last year, sources said. The network has also sold about 90% of its ad inventory for its NASCAR race telecasts through the end of March. Overall, for its 17 race windows into June, Fox has sold close to 85% of its ad inventory, which is more than 20% ahead of last year. Ad inventory for the regular NASCAR race telecasts is selling for about $200,000 per 30-second commercial, up from $175,000 last season, a 14% increase per unit. NASCAR sales have been buoyed by strong advertiser interest in several categories, including prescription and over-the-counter drug companies, fast food, wireless, financial services and retail. Sources said Fox sold out the Daytona 500 prior to the Super Bowl, which is the earliest the network has accomplished that.(Adweek.com)(2-8-2008) Comment here."
That's almost some serious $$$!
Wonder how many 30-second spots there are in the 500?
Ya'll will have to keep track of them for me. :)
Probably too many.
Some of them look like they will be good. :D