The facts do speak for themselves, around 150 million people still watching network programs, that’s what that 48% translates to. Not a number that’s going to result in the end of broadcast in the next 3 years. Really it’s a remarkable number when you look at it, in spite of all the competition that’s showed up between 1975 and now, cable, video games, the internet, they haven’t even lost half the audience. Actually if you count heads rather than percentages of the population they’ve hardly lost anything, they’ve gone from 189 million viewers (90% of 210 million) to 150. 30 years of vastly increased competition and supposedly nose diving ratings and they’ve only lost 39 million viewers. Not remotely as devastating as you like to project.
If you like, I could include you in our Dinosaur Media DeathWatch ping list. That way you could share our observations and comments regularly as the Drive-By Media dies slowly. Please advise.