And, they've hit upon a marvelous marketing ploy....give beer aficionados a perpetual cause to rally around :-)
(they can try again every year, and in so doing remind everyone which beer they need to buy :-)
And, they've hit upon a marvelous marketing ploy....give beer aficionados a perpetual cause to rally around :-)
(they can try again every year, and in so doing remind everyone which beer they need to buy :-)
That’s the real rub. In Mexico, Cinco de Mayo is not the biggest national holiday. Their equivalent to Fourth of July is in September, the 14th I believe. CdM celebrates a victory over the French where the Mexicans used cow carcasses as cover in gun battles. The Mexicans think CdM is big in the US because the beer companies don’t have a holiday around that time, so they boosted CdM.
Lots of conspiracy theories in Mexico.
If you’re down this way, I’ll buy you some Modelo Negro (Mohdelo Nehygrow) (that’s Black Model, a better beer than the Tecate).
Just a little spanish lingo thrown in there. Hope you enjoy.