I plan on buying less stuff from McDonalds, Pepsi, GF, etc, as I move toward heavy discount stores or do without.
Dollar stores and “broken food” grocery outlets are those that could do well, I suspect, though dollar stores are impacted by fuel costs more, since their model makes it hard to pass along expenses.
Also, Ross Stores has an incredibly diverse chain now, at many levels of discount under multiple brands.
During a recent trip to Super Target, instead of buying a 4-pack of blades for my Gillette Super-Duper Power Core Technology Fusion/Fission Xtreme Duty II cartridges that come equipped with 29 titanium-edged shaving blades per cartridge all for $14.00 + tax!, I opted for a 20-pack of disposables for $4.00 that work great.
My wife and I are also started to buy store brands for just about everything we can. I suspect we are not alone.