It means you’re going to pay a heckuva lot more greenbacks for whatever it is they’re doing.
I like how the "reporter" decides where subdivisions are "allowed" to "sprawl".
The picture is substantially more complex than that. Any time you have to deal with buying "offsets" (carbon or otherwise) I quite agree. If you are having to consider "carbon" in elements of your building design, you might be in questionable territory.
But some of the requirements and/or credit-items in the energy-efficient building standards really do pay off, and some in relatively short amounts of time.
The troublesome elements are the political fiats coming down now -- a bit less so the "rating" system we in the U.S. will start seeing imposed in a year or two (written into local codes), following the model of the EU Energy Performance(?) Directive adopted just a few years ago.