Crayola Celebrates Colorful Milestone

ClickonDetroit ^ | April 10, 2008

[ShadowDancer]

Crayola Celebrates Colorful Milestone

Company Introduces 8 New 'Kids' Choice' Colors

UPDATED: 12:18 pm EDT April 10, 2008

Crayola celebrated the 50th anniversary of its Crayola 64 Box with the introduction of eight new "Kids' Choice Colors."

The iconic box, complete with a built-in sharpener, first debuted on the Captain Kangaroo show in 1958.

To celebrate the anniversary, Crayola introduced eight new colors selected by children to tell a story about what's important to today's youth.

The new colors include Super Happy, Fun in the Sun, Giving Tree, Bear Hug, Awesome, Happy Ever After, Famous and Best Friends.

More than 200 million Crayola 64 Boxes have been sold over the last 50 years, according to the company's Web site.

[Alouette]

5. The flesh colored one - Putty or Beige?

It's now called "Peach" after many complaints that this crayon was name was racist.

My favorite colors were copper and silver.

[BibChr]

I ditto.

But the orange-red... that was cool. And the midnight blue.

[BibChr]

“Hookers Green”?

[Alouette]

I always like silver and copper.

Yes! Gold sucked, though. Too dull.

[Nathan Zachary]

They cut way back on the lead on account of the lead scares that were going around. They replaced it with some kind of hard wax.
All of the lead/carbon based coloring pencil makers began making low and lead free lines, because schools began specifying what kind of low lead and lead free coloring pencils to buy, I guess because some kids couldn't stop eating them and got sick. If you wanted the good ones you had to go to the art and craft stores to get them.

[Nathan Zachary]

It was on the news.

[ShadowDancer]

And by that you mean ‘World Net Daily’?

[Nathan Zachary]

"Considering that Binney and Smith are a wholly owned subsidiary of Hallmark I kind of doubt it. "

What do they have to do with school children being told what kind of names they can select? No little kid would think up the name "giving tree" on their own. The first thought they would have of a crayon the color of a Christmas tree is what else? Christmas tree! Kind of hard to believe that from a wide selection of schools that all the children participating in that contest would select "giving tree", and a bunch of those other names as well.

[Nathan Zachary]

Nope. Global I believe.

[stayathomemom]

When I was in college, I bought a box of 64. Before I opened it up, a friend of mine and I tried to see how many of the 64 we could remember. I think we did pretty well. I wish they had not done away with the color wheel names. I think that was a nice feature.

[ShadowDancer]

Do you have a link?

[Eepsy]

*ahem*

[tokenatheist]

It was on the news that Crayola, a wholly owned subsidiarity of Hallmark, refused to use the word Christmas in the name of a Crayon?

If so you may wish to let them know about the following pages on their official corporate site.

http://www.crayola.com/search/results.cfm?keywords=christmas&x=20&y=15

[Harmless Teddy Bear]

No little kid would think up the name "giving tree" on their own.

Still very popular with kids.

[BenLurkin]

Silver essential for coloring swords, bayonets

[BenLurkin]

Silver essential for coloring swords, bayonets

[stayathomemom]

My parents always insisted that the box of 8 was enough. We could mix to get the other colors. I was always jealous of those who had boxes of 16 or 24. Finally, when my older sisters no longer needed crayons for school, I got to get a bigger box: 48!!!!! I am still tempted to put a new box of crayons in my daughters’ Christmas stockings. They are in their 20’s.: )

[workerbee]

That built-in sharpener was the bomb!

[GRRRRR]

We were so poor we couldn’t have actual crayons. We got the wrappers and had to rub them on the paper...and no coloring books. We got to use the newspaper and colored in the holes in the “O”’s

G, sniff...sniff....

[workerbee]

You had newspapers?

yuk, yuk, yuk