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Quality, not Rebranding, is what Republicans Need
Flash Report ^ | May 18, 2008 | Ray Haynes

Posted on 05/19/2008 1:02:16 PM PDT by calcowgirl

[ Ray Haynes is a Republican from California. He served in the
California Legislature from 1992-2006 as a Senator and Assemblyman. ]

Now that I am in the private sector, I have learned an important lesson. Last month, I was in Costa Rica on behalf of a company that I have been doing some work for. We found that one of our distributors had been taking our product and diluting it. It still worked, just not as well, and our customers were blaming us. To protect the brand, and the quality of our product, we got rid of the distributor. The company had spent a lot of time and money developing the brand, and had developed a market share based on that brand. This distributor was trying to take that brand, and sell an inferior product, trying to make a short term profit at the expense of long term confidence in the quality of the product. Our distributor still claims he was making the product better. We thought he was sacrificing quality. We just couldn't let that happen.

You don't need to rebrand a successful brand, but you do need to ensure the quality of that brand. The most successful brand of Republicanism in the last 50 years has been the Reagan, "conservative" brand of Republicanism. Even Schwarzenegger took advantage of that brand in 2003, running as a conservative in the recall, vowing to "sweep up" the Democrats in Sacramento. He then abandoned that brand, became a big spender, and still tried to sell himself as part of the Republican, claiming he just changed it to "make it better." People rightly blame Schwarzenegger for our current budget debacle, but the problem was created because Schwarzenegger abandoned the Republican brand, and then vilified those of us who were concerned about the quality of the product.

We had the same problem in Washington. We didn't lose control of Congress because we weren't spending enough money; we lost it because we spent too much. We watered down the brand that Reagan, Gingrich and countless others had developed over the years. Those who delivered the majority too us, our customers, got upset, and decided not to buy our product in 2006. Congressional Republicans diluted the quality of the product, hoping for a short term profit at the expense of long term confidence in the product. We lost market share, and for good reason. We didn't deliver on the promises we made.

There are two parts of politics. The first is convincing people that the agenda you advocate is the right agenda for people you are asking to vote for you. The second is, once you have convinced them to vote for you based on that agenda, you need to deliver on that agenda. People don't expect change over night, but they also do not expect you to renege on your commitment to quality. They will properly reject you if you break your word to them.

Those who advocate "rebranding" realize, quite correctly, that the Republican Party has a problem. People do not have confidence in us. The reason for that however is not because they think we are wrong. They just think we will do and say anything to get elected, and that once elected, we will act just like Democrats. History has shown that to be true.

We don't need to rebrand, we just need to ensure the quality of our brand. When we do that, we will start winning again.


TOPICS: Government; News/Current Events; Politics/Elections; US: California
KEYWORDS: 110th; 2008; gop; rayhaynes; rebranding

1 posted on 05/19/2008 1:02:22 PM PDT by calcowgirl
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To: calcowgirl
Sorry Cali but, your Governor and his *Big Tent* philosophy in part of the reason the GOP has taken a dive.
2 posted on 05/19/2008 1:12:04 PM PDT by wolfcreek (I see miles and miles of Texas....let's keep it that way.)
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To: calcowgirl

Give this man a prize. He is correct.


3 posted on 05/19/2008 1:12:39 PM PDT by Huck ("Real" conservatives support OBAMA in 08 (that's how you know Im not a real conservative))
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To: calcowgirl

Excellent analogy! But how many people in Washington have worked in the private sector recently enough as to have a clue to what the author is talking about? Any who do not need to go back to the private sector for a refresher course.


4 posted on 05/19/2008 1:13:42 PM PDT by Vigilanteman ((Are there any men left in Washington? Or are there only cowards? Ahmad Shah Massoud))
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To: calcowgirl

Well this guy hit the nail on the head.


5 posted on 05/19/2008 1:15:59 PM PDT by Cyclone Conservative
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To: calcowgirl

Haynes or Bust in 2010!!!
A good egg for the most part!

We can and likely will do a helluva lot worse.

Poizner.. Fiorina.. Maldonado.. come to mind.. :-o


6 posted on 05/19/2008 1:19:49 PM PDT by NormsRevenge (Semper Fi ... Godspeed ... ICE toll-free tip hotline 1-866-DHS-2-ICE ... 9/11 .. Never FoRget!!!)
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To: calcowgirl

Conservative politics has never been an easy sell to the public at large, despite claims to the contrary by Rush Limbaugh, Hannity, etc.

After all, a large segment of the public believes that Republicans want to deprive kids of Christmas presents... that Republicans want to let the poor die of cancer....

Many people won’t vote for the party that tells people they should eat their spinach, to stop cursing, that it is better to be faithful than to cheat...

That people should work instead of grabbing free health care, free lunches, free everything....

The Democrat-loving press makes every racial hatred, every perversion, every ax to grind... out to be a noble cause.

They media convinces everyone there are no consequences to bad behavior.

The lazy people buy it hook, line, and sinker.

THAT is the main reason Republicans have such a hard time gaining support.


7 posted on 05/19/2008 1:20:18 PM PDT by Edit35 (.)
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To: wolfcreek; NormsRevenge; Carry_Okie; SierraWasp; Czar; DoughtyOne; Liz; Amerigomag; CAluvdubya; ...
Sorry Cali but, your Governor and his *Big Tent* philosophy in part of the reason the GOP has taken a dive.

I'd go farther than that. It isn't a "big tent" philosophy. It is a group of liberals who are deliberately putting a stain on the Republican party because they WANT it to move LEFT. Take a look at who is calling for a "rebranding." Schwarzenegger and his Cali goon squad that are on record as wanting a "Purple Party." The GOP leaders in California have been trying to tell us that Steve Poisner is our best bet for Governor, a man who was a life-long democrat before seeking office as a Republican. Arnold and his cohorts won't lift a finger for some of the most basic conservative causes while leading the State into fiscal crisis with their big spending and borrowing schemes. I'm sure other states can come up with similar stories, Bill Perry comes to mind.

On a national level, we have Bill Kristol and his bunch trying to tell us that John McCain is the only savior for the GOP because he can avoid the tarnished "brand" despite the fact that it is the likes of McCain and Schwarzenegger who have led to the corrosion.

I wonder, in the days the CPUSA was very active, if any of these partisan campaign "strategerists," who care more about "winning" than actual goals or accomplshments, could take off their eyeshades long enough to notice that they had been INFILTRATED.

I think what Haynes says nails it on the head.

Another good article was posted HERE, highlighting the wrongheadedness of the Schwarzenegger call for "rebranding."

8 posted on 05/19/2008 1:30:29 PM PDT by calcowgirl ("Liberalism is just Communism sold by the drink." P. J. O'Rourke)
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To: Vigilanteman
Excellent analogy! But how many people in Washington have worked in the private sector recently enough as to have a clue to what the author is talking about? Any who do not need to go back to the private sector for a refresher course.

LOL. Ah... the irony.

We have the new chairman of the RNC Victory campaign, Ms. Carly Fiorina, the one who almost singlehandedly destroyed two companies. Now, she is the leading economic adviser for McCain and her name is getting floated around for Veep or Commerce Secretary.

While working in the private sector SHOULD give one a clue, I'm pretty confident this one doesn't. LOL.

9 posted on 05/19/2008 1:33:25 PM PDT by calcowgirl ("Liberalism is just Communism sold by the drink." P. J. O'Rourke)
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To: calcowgirl

The Republican Party needs a lot of quality control that it isn’t getting because the general market wants a diluted product, or so the managers seem to think. Forget the Republican Party. Conservatives should start concentrating on promoting and supporting conservatives, even if they are Democrats. My straight Republican ticket days are gone for good. The Republican Party is destroying conservatism.


10 posted on 05/19/2008 1:34:49 PM PDT by pallis
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To: NormsRevenge

Maldonado..

I just read on Flshrpt that he may be ‘rewarded’ for having joined with the Dems and Arnie in passing all that big borrowing stuff (and spending, and minimum wage hikes, etc.)

Apparently the Dems still aren’t happy with him and are pumping up to defeat him in the next election.

Feel the love?


11 posted on 05/19/2008 1:37:37 PM PDT by calcowgirl ("Liberalism is just Communism sold by the drink." P. J. O'Rourke)
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To: Rock&RollRepublican
I disagree with your characterization of the party's image (deprive kids of Christmas presents... that Republicans want to let the poor die of cancer.... Many people won’t vote for the party that tells people they should eat their spinach, to stop cursing, that it is better to be faithful than to cheat...)

Regardless, it isn't a hard sell, IMO. Even Arnold won the California recall by talking like a common-sense conservative.

Unfortunately, for those who looked under the covers, they knew it was all talk from day-one.

If we keep "selling" something that isn't what it is marketed to be, we'll lose. I've voted Republican all my life because it was the party of personal responsibility, strong defense, and smaller government. Now Republicans have opted for big spending programs and trying to be the solution to problems that don't exist. If that is the new "brand," I think they can count a lot of people out. The Democratic party already offers those things--we will be destroyed with a single ideology being embraced by both of the leading parties.

12 posted on 05/19/2008 1:47:56 PM PDT by calcowgirl ("Liberalism is just Communism sold by the drink." P. J. O'Rourke)
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To: pallis

I agree with much of what you said. The Republican Party has lost its way. I’ll support good conservatives and those of good character. I’m so sick of the partisan BS where a proposed government action is once wrong(D) and then correct(R).

We saw this in California, a lot. When the Democrats had proposed something, it was vociferously opposed by all Republicans. But when our new liberal(R) governor proposed the same thing, the marketing brigade was out pushing it as the best thing since sliced bread. Corruption, double standards, nanny-state policies—all need to be purged, IMO.


13 posted on 05/19/2008 1:56:02 PM PDT by calcowgirl ("Liberalism is just Communism sold by the drink." P. J. O'Rourke)
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To: calcowgirl
Now Republicans have opted for big spending programs and trying to be the solution to problems that don't exist.

Hear, hear!

If that is the new "brand," I think they can count a lot of people out.

We went to different schools together.

14 posted on 05/19/2008 1:58:08 PM PDT by bill1952 (I will vote for McCain if he resigns his Senate seat before this election.)
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To: calcowgirl

From Richard Milhouse Nixon’s, “I am not a crook”, to George Herbert Walker Bush’s, “Read my lips. No new taxes!” the Republican Party has secretly adopted a new agenda, the globalist agenda, and it is not “for the people”.

The middle class is being ritually disseminated today. The vital stepping stone from poverty to prosperity is being grievously undermined. Everything is now in place for it’s complete disappearance.

The country no longer has two viable political parties. A one party nation is a nation of tyranny.

As we stumble blindly into third world status, the body politic rubs it’s hands in glee. UNLESS Americans fall on their knees for instruction and courage from their Maker, then stand firmly on the solid principles upon which this nation was inspired today, the world’s greatest experiment will be but a dim memory tomorrow.


15 posted on 05/19/2008 1:58:22 PM PDT by Paperdoll ( on the cutting edge)
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To: calcowgirl

BUMP


16 posted on 05/19/2008 2:05:48 PM PDT by nickcarraway
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To: Paperdoll

Very well said!


17 posted on 05/19/2008 2:14:24 PM PDT by SoConPubbie (GOP: If you reward bad behavior all you get is more bad behavior.)
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To: calcowgirl
The first essential thing is to stop apologizing. Quit being on the defensive.
I believe that GWB will be seen in retrospect as a great or near-great President. I don't feel any need to apologize for my support (or votes) for him, and I live in San Francisco, CA.
18 posted on 05/19/2008 2:18:45 PM PDT by quadrant
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To: calcowgirl

McCain should just choose Perry/Rudy/Mitt/Crist for VP and get the demise of the GOP over and done with


19 posted on 05/19/2008 2:25:54 PM PDT by pissant (THE Conservative party: www.falconparty.com)
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To: pissant

I’m still thinking he has Christie Todd Whitman on his list.

No matter the choice, I think heads will explode when he makes the announcement.


20 posted on 05/19/2008 2:42:01 PM PDT by calcowgirl ("Liberalism is just Communism sold by the drink." P. J. O'Rourke)
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To: calcowgirl

Mine done exploded.


21 posted on 05/19/2008 3:05:45 PM PDT by pissant (THE Conservative party: www.falconparty.com)
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To: pissant

22 posted on 05/19/2008 3:15:36 PM PDT by calcowgirl ("Liberalism is just Communism sold by the drink." P. J. O'Rourke)
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To: bill1952
We went to different schools together.

LOL!

23 posted on 05/19/2008 3:21:49 PM PDT by calcowgirl ("Liberalism is just Communism sold by the drink." P. J. O'Rourke)
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To: calcowgirl

This article states exactly what I believe about the state of the GOP, and that is why I will not participate in the further decline of the brand by enabling the more left-leaning republicans.


24 posted on 05/19/2008 3:26:43 PM PDT by JustaDumbBlonde ("When the government fears the people there is liberty ... " Thomas Jefferson)
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To: wolfcreek
Sorry Cali but, your Governor and his *Big Tent* philosophy in part of the reason the GOP has taken a dive.

I think that was a main point of the article.

25 posted on 05/19/2008 3:38:49 PM PDT by SuziQ
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To: Rock&RollRepublican
Conservative politics has never been an easy sell to the public at large, despite claims to the contrary by Rush Limbaugh, Hannity, etc. After all, a large segment of the public believes that Republicans want to deprive kids of Christmas presents.

The popularity of Rush Limbaugh, Hannity, etc is contrasted to the unpopularity of the Republican Party. There is a reason for this disparity. It is what the article is all about.

There has always been a biased leftwing media establishment. When they were a lot more powerful than they are now, they smeared Ronald Reagan as wanting to throw your grandmother out of the nursing home and into the street. He won decisively anyway.

Blaming the mainstream media has gotten us nowhere. Building the alternative media has achieved a great deal. The mainstream media is less powerful now than in most of the last century. For example, there are no Walter Cronkites left. No William Randolph Hearsts. And America is far the better for their departure.

The key to "selling" conservative principles is to insure that America is the selling point. Ronald Reagan sold us on ourselves as a nation, and the conservative part just followed effortlessly. Give me a candidate who lifts up the America of We the People, the way RR did, and you'll see the dismal, crappy negativity of the Obama socialists dry up and blow away.

26 posted on 05/19/2008 3:45:37 PM PDT by hinckley buzzard
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To: calcowgirl; All
Seen this yet?

1rebrand002.jpg

-Link to MM--

27 posted on 05/19/2008 3:55:14 PM PDT by backhoe
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To: calcowgirl
....we just need to ensure the quality of our brand.

It'll take decades, if ever, to get me to shop there again.

28 posted on 05/19/2008 3:56:36 PM PDT by JoJo Gunn (Help control the girly-man population. Have the McCainiacs spayed or neutered.)
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To: calcowgirl

How about Rembrandting instead?


29 posted on 05/19/2008 4:00:33 PM PDT by Revolting cat! (You're gonna cry 96 Tears on my Pillow!)
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To: hinckley buzzard
Blaming the mainstream media has gotten us nowhere.

While I agree that the media as a whole is not solely to blame, I do believe that a much larger percentage of our young people have been lost to the anti-American public school/university brainwashing effort in the 1990s and 2000s than when I went to school in the 60s and 70s.

I can specifically recall a good percent of my teachers, most of them men, who were very conservative types.. and were not afraid to express their opinions.

My high school algebra teacher and myself had long talks about the best shotguns, and about how to combat communism, etc.

My gym teacher was a US Marine Sgt. veteran.

I had many such teachers in public school. Can you imagine any such public school teacher today. My three kids went thru public school and told me countless horror stories of liberal brainwashing.

That and the fact that all media, MTV, VH1, BET, even the Cartoon Network are waaaaaaay left -- and push all their viewers in that direction.

When I was young, we had three networks, and a few UHF channels.

The networks did NOT push every perverse lifestyle onto the public, as ALL TV channels do today, including the great Fox Network.

If you want a real eye opener, check some public opinion polls from the 1960s, and surprisingly a majority of public opinion -- even youngsters -- were conservative and most even agreed with our efforts in Vietnam --

That is unthinkable today.

The GOP starts most every issue 25 points down, and its getting harder and harder to sway public opinion to the right.

30 posted on 05/19/2008 4:29:45 PM PDT by Edit35 (.)
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To: hinckley buzzard
For example, there are no Walter Cronkites left. For example, there are no Walter Cronkites left.

Walter Cronkite was very anti-communist and actually a mainstream conservative Democrat type -

Yes, he came out against the Vietnam war in the late 60s, but asides from that, was not a big left pusher like many anchors of today like Katie Couric, Dan Rather, etc.

Cronkite has moved waaaay left in his old age, as do many Democrats who feel obligated to push their childhood party down our throats.

31 posted on 05/19/2008 4:34:35 PM PDT by Edit35 (.)
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To: calcowgirl
That's true. As long as the GOP insists on behaving like a carbon copy of the Democrats it will get hammered at the polls. What's MIA this year is conservatism and the GOP isn't offering conservative voters candidates who share their values and will uphold that agenda in office. Its not the brand that's in trouble; its the direction in which the brand is going in to market itself. And its a direction most people who like the GOP brand don't want.

"Show me just what Mohammed brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached." - Manuel II Palelologus

32 posted on 05/19/2008 5:09:40 PM PDT by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever)
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To: calcowgirl
Agreed. If both parties stand for pretty much the same thing, there's not a great deal of reason to vote. I have a feeling conservatives will be in the political wilderness for a long time. I'm not worried about being lonely as long as I'm true to myself. At the end of the day, what counts is my life by my values regardless of what other people think. That's also true of a political movement. The answers the Democrats have won't make this country a better place. Conservatives believe the source of American renewal and ingenuity doesn't begin and end with government but with individuals and families. Our day in the sun will come again.

"Show me just what Mohammed brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached." - Manuel II Palelologus

33 posted on 05/19/2008 5:14:58 PM PDT by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever)
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To: calcowgirl

Sums it up well.


34 posted on 05/19/2008 6:15:57 PM PDT by Eagles6 ( Typical White Guy: Christian, Constitutionalist, Heterosexual, Redneck)
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To: hinckley buzzard
The key to "selling" conservative principles is to insure that America is the selling point. Ronald Reagan sold us on ourselves as a nation, and the conservative part just followed effortlessly.

Ding, ding, ding. Stop FR. - We have the FR Post of the Day.

35 posted on 05/19/2008 6:30:24 PM PDT by bill1952 (I will vote for McCain if he resigns his Senate seat before this election.)
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To: calcowgirl

I think Arnold is obligated to “rebrand” what’s left of the state party. Truth in advertising.


36 posted on 05/20/2008 7:53:55 PM PDT by Mojave
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