Don’t do it, A-B. You’re an American icon.
An American icon, with a German name, whose primary product is a beer with a German name, although they don’t actually use the original recipe to make the beer with that name, and because of that the big American beer icon is crappy beer. I say do it, make the sale, maybe the Belgians will decide to use the real Budweiser recipe and our American beer icon will actually make drinkable beer... with a German name.